How To Pay
Less For More (The Consumer’s Guide to
Negotiating the Best Deals — Whatever You’re Buying
“Have
you ever felt ripped
off when you’ve bought
something? Did you
wonder if you could have
bought it cheaper if you’d
only had the confidence to
negotiate? Well, here’s
a
book telling you how to do
just that. How To Pay Less
For Moreis
out now...”
DO YOU TELL YOURSELF you'll never be able to afford to buy your own
house or a new car because you can't afford them? Do you think that everyone
else is getting bargains but you aren't? Are you intimidated by sales
people and do you find it difficult to complain about anything or even to negotiate
with your employers for more flexible working hours? If any of this sounds familiar,
then you need to read Marc Lockley's How To Pay Less For More: The
Consumer's Guide to Negotiating the Best Deals —
Whatever You're Buying.
Although it's generally true that the harder you negotiate the more likely it
is that you will succeed, there are certain pointers that you need in order
to start planning your strategies — including doing your homework. You
may not realise you already have the skills to negotiate — they simply
need to be unlocked. And unlocking them could save
you thousands. How To Pay Less For More will help you to acquire the
skills to negotiate better deals in every area of your life.
Marc Lockley is a Negotiation Coach. He explains the basic skills and applies
them to common situations that we all experience — whether at home, while
shopping or in the workplace — and he brings simplicity to the art of a
satisfying negotiation.
A guide to the language of negotiation and interpreting body language is included
and also an ideal projection of the outcome, reaching a good deal or walking
away. Remember that people buy people, so your behaviour counts as well. And
are you talking to the decision-maker? The book tells you what can you do to
get a better deal and gives pointers on what you can do to help others give
you a better deal.
There is a step-by-step guide to buying a property — including what not
to say in front of either the seller or the estate agent. You need
to be cautious of what you say, how you say it and what you might unwittingly
give away.
Advice is given on holiday discounts or negotiating extras; along with discounts
on weddings, buying a new car, complaining effectively — sometimes to get
some sort of compensation — and getting better pay or working conditions,
in order to create the life balance you want. There is even information on how
to be successful buying or selling at boot fairs, which can be a great learning
ground.
It is worth thinking of ways to compromise: friends of mine were trying to buy
a speedboat but, although they had been negotiating, the price would not come
down enough for them to make a commitment so I suggested that they asked the
salesman to split his commission with them. They bought the boat and the salesman
got a sizeable — if not exactly what he'd expected — commission.
After leaving The Daily Mail as Head of Agency Sales, Marc Lockley became a
Negotiation Coach and founded Lockley Associates, which specialises in developing
individuals' leadership and negotiation skills. Marc estimates that by using
the skills he teaches, he saves himself thousands of pounds each year. But that's
only the beginning. Negotiation, he says, is an art that has a bearing on all
aspects of life.
A practical guide to any negotiation, Marc says that you will benefit whether
you read the book from cover to cover to create your own strategy for success
(we recommend that!) or if you just use it as a quick reference by reading the
chapter relevant to your particular needs, as and when you want to.
• How To Pay Less For More: The Consumer's
Guide to Negotiating the Best Deals — Whatever You're Buying by Marc
Lockley is out now in paperback (218 pages) and is available from all good bookshops
at an RRP of £8.99 (ISBN 978-1-84528-237-0).
Contents — 1. So how are you going to save me thousands? | 2. The
salesperson | 3. The skills and techniques — verbal | 4. The skills and
techniques — non-verbal clues | 5. Buying Property | 6. Selling Property
| 7. A Wedding or a Party | 8. Booking hotels and holidays | 9. Buying a showroom
car | 10. Buying a used car from a private individual | 11. Complaining effectively
| 12. Getting a pay rise | 13. Working flexible hours | 14. Summary — it
doesn't end there...
driven = new MINI John Cooper Works
music = The
Very Best Of Billy Idol: Idolize Yourself
news = The Day The Earth Stood Still
“Have
you ever felt ripped